As an Amazon Associate I earn from qualifying purchases.

What is Product Assortment in Marketing? PDF Download

Learn Product Assortment definition in marketing with explanation to study “What is Product Assortment”. Study product assortment explanation with marketing terms to review marketing course for online MBA programs.

Product Assortment Definition

  • Set of all products and items a particular seller offers for sale.

    Principles of Marketing by Philip T. Kotler, Gary Armstrong

Product Assortment Explanation

Picking the correct blend of items to sell in a retail location requires more than picking things with the best deals potential. A few items are magnets that bring clients into your store, others have net revenues that legitimize their incorporation, while others can be deficit pioneers that goad different deals. Think about your objective client, rivalry and brand as you select the grouping of items you'll sell in your store. The most clear thought when making an item collection procedure is to figure out who you need as your objective client. The items you sell will draw in the sort of client you need, and the more point by point your statistic data, the better. For instance, rather than focusing on ladies, you should pull in more youthful, single ladies who have more discretionary cash flow for individual buys than ladies with kids or female retirees.

Keep Learning Marketing Explanations

What is Brand Equity?

It is a marketing terminology that defines value of the brand. The brand reputation can be assessed by consumer perceptions ...

What is Design?

Design in marketing refers to the outer layer of the product which includes; images, logo, page layout, fonts that describe ...

What is Telephone Marketing?

Numerous organizations use phone advertising to speak with their clients. Any firm that sells direct for the most part handles ...

What is Contractual Sales Force?

Contractual sales people are those who are part time paid representatives in the company. They are usually hired on commission ...

What is Interactive Marketing?

Intuitive showcasing is a balanced promoting practice that focuses on individual client and prospects' activities. Intelligent showcasing includes advertising activities ...

What is Banner Ads (Internet)?

It comprises more on images rather than text based material on the banner. It is also considered as an attractive ...