What is Product Bundle Pricing in Marketing?

Learn Product Bundle Pricing definition in marketing with explanation to study “What is Product Bundle Pricing”. Study product bundle pricing explanation with marketing terms to review marketing course for online MBA programs.

Product Bundle Pricing Definition

  • Combining several products and offering the bundle at a reduced price.

    Principles of Marketing by Philip T. Kotler, Gary Armstrong

Product Bundle Pricing Explanation

In advertising, item packaging is offering a few items or administrations available to be purchased as one joined item or administration bundle. It is a typical element in numerous incompletely aggressive item and administration markets. Enterprises occupied with the training incorporate broadcast communications administrations, monetary administrations, human services, information and purchaser gadgets. A product group may incorporate a word processor, spreadsheet, and introduction program into a solitary office suite. The digital broadcast business regularly packages numerous TV and motion picture channels into a solitary level or bundle. The inexpensive food industry consolidates separate sustenance things into a "feast arrangement" or "worth supper". A heap of items might be known as a bundle bargain, in recorded music, a gathering or box set, or in distributing, a compilation.

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