As an Amazon Associate I earn from qualifying purchases.

What is Product Concept in Marketing? PDF Download

Learn Product Concept definition in marketing with explanation to study “What is Product Concept”. Study product concept explanation with marketing terms to review marketing course for online MBA programs.

Product Concept Definitions

  1. Idea that consumers will favor products that offer the most quality, performance, and features and that the organization should therefore devote its energy to making continuous product improvements.

    Principles of Marketing by Philip T. Kotler, Gary Armstrong

  2. A detailed version of the new-product idea stated in meaningful consumer terms.

    Principles of Marketing by Philip T. Kotler, Gary Armstrong

  3. Proposes that consumers favor products offering the most quality, performance, or innovative features.

    Principles of Marketing by Philip T. Kotler, Gary Armstrong

Product Concept Explanation

A need is a customer 's want for an item 's or administration 's explicit advantage, regardless of whether that be practical or passionate. A need is the longing for items or administrations that are redundant, however which customers wish for. The five stage buyer choice procedure incorporates need distinguishing proof, data search and handling, ID and assessment of choices, the buy choice, and post-buy behavior. Consumers process data through introduction to a boost, effectively focusing on it, relegating significance to the improvement, holding that importance, and recovering and applying that data to take care of an issue or need they have later on.

Keep Learning Marketing Explanations

What is Negative Demand?

Negative interest is a kind of interest which is made if the item is disdained when all is said in ...

What are Threats?

A threat is an imparted aim to cause mischief or misfortune on someone else. Terrorizing is generally seen in creature ...

What is Value Chain?

A worth chain is a plan of action that depicts the full scope of exercises expected to make an item ...

What is Parent Brand?

A parent brand is a current brand that offers ascend to a brand augmentation by supporting the united items/benefits by ...

What is Countertrade?

Countertrade refers to exchange of goods and services are exchanged of other goods and services instead of hard money or ...

What is Consumer-Oriented marketing?

Consumer oriented market is a place where needs and demands of the consumer comes first. The product is usually designed ...