What is Product Concept in Marketing?

Learn Product Concept definition in marketing with explanation to study “What is Product Concept”. Study product concept explanation with marketing terms to review marketing course for online MBA programs.

Product Concept Definitions

  1. Idea that consumers will favor products that offer the most quality, performance, and features and that the organization should therefore devote its energy to making continuous product improvements.

    Principles of Marketing by Philip T. Kotler, Gary Armstrong



  2. A detailed version of the new-product idea stated in meaningful consumer terms.

    Principles of Marketing by Philip T. Kotler, Gary Armstrong



  3. Proposes that consumers favor products offering the most quality, performance, or innovative features.

    Principles of Marketing by Philip T. Kotler, Gary Armstrong



Product Concept Explanation

A need is a customer 's want for an item 's or administration 's explicit advantage, regardless of whether that be practical or passionate. A need is the longing for items or administrations that are redundant, however which customers wish for. The five stage buyer choice procedure incorporates need distinguishing proof, data search and handling, ID and assessment of choices, the buy choice, and post-buy behavior. Consumers process data through introduction to a boost, effectively focusing on it, relegating significance to the improvement, holding that importance, and recovering and applying that data to take care of an issue or need they have later on.

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