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What is Product line Pricing in Marketing? PDF Download

Learn Product line Pricing definition in marketing with explanation to study “What is Product line Pricing”. Study product line pricing explanation with marketing terms to review marketing course for online MBA programs.

Product line Pricing Definition:

  • Setting the price steps between various products in a product line based on cost differences between the products, customer evaluations of different features, and competitors' prices.

    Principles of Marketing by Philip T. Kotler, Gary Armstrong



Product line Pricing Explanation:

Product offering evaluating alludes to the act of looking into and setting costs for different items that an organization offers as a team with each other. Instead of taking a gander at every item independently and setting its value, product offering evaluating methodologies mean to boost the offers of various items by making progressively reciprocal, as opposed to focused, items. On the off chance that you offer more than one item or administration, consider the effect that one item's or administration's cost will have on the others. A few buyers need the best item accessible and are eager to pay more for it, while different customers simply need a fundamental item and purchase principally dependent on reasonableness. Making a product offering that offers low-end, mid-range and top of the line estimating can persuade that various items have various qualities.

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