What is Product Line in Marketing?

Learn Product Line definition in marketing with explanation to study “What is Product Line”. Study product line explanation with marketing terms to review marketing course for online MBA programs.

Product Line Definition

  • A group of products that are closely related because they function in a similar manner, are sold to the same customer groups, are marketed through the same types of outlets, or fall within given price ranges.

    Principles of Marketing by Philip T. Kotler, Gary Armstrong

Product Line Explanation

A product offering is a gathering of items that an organization makes under a solitary brand. The items are comparable and center around a similar market division. Perhaps their capacity or channel appropriation are the equivalent or comparable. Maybe their physical properties, costs, quality, or sort of clients are the equivalent. We call the action item lining. An organization can have more than one product offering. The quantity of product offerings it has mirrors its assets, i.e., how incredible it is. Product offering numbers may likewise demonstrate different players in the commercial center how focused the organization is. In this specific situation, the term 'commercial center' signifies equivalent to 'showcase' in its conceptual sense. Advertising administrators accept that product offerings give organizations an upper hand. At the point when a business has an upper hand, it has an edge over its opponents.

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