What is Product Map in Marketing?

Learn Product Map definition in marketing with explanation to study “What is Product Map”. Study product map explanation with marketing terms to review marketing course for online MBA programs.

Product Map Definition

  • Competitors' items that are competing against company X's items.

    Principles of Marketing by Philip T. Kotler, Gary Armstrong



Product Map Explanation

An item guide is an abnormal state visual outline that maps out the vision and heading of your item offering after some time. An item guide imparts the why and what behind what you're building. It's a directing key archive just as an arrangement for executing the methodology. In a perfect world, your guide ought to pass on the vital course for your item. What's more, it ought to likewise bind back to the procedure for the organization. Inside that system, obviously, is the general request of what you'll be building. Plainly articulating the item vision and procedure can make it simpler to verify official purchase in and to guarantee everybody is progressing in the direction of a shared objective. Note that guides aren't restricted to items. These destinations are comparable for different kinds of guides, for example, promoting guides and IT guides.

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