Product Mix Definition and Explanation PDF Download
Learn Product Mix definition in marketing with explanation to study “What is Product Mix”. Study product mix explanation with marketing terms to review marketing course for online MBA programs.
Product Mix Definition:
See product assortment.
Principles of Marketing by Philip T. Kotler, Gary Armstrong
Product Mix Explanation:
Item blend, otherwise called item variety, alludes to the complete number of product offerings an organization offers to its clients. For instance, your organization may sell numerous lines of items. Your product offerings might be genuinely comparable, for example, dish washing fluid and bar cleanser, which are both utilized for cleaning and utilize comparative advancements. Or then again your product offerings might be endlessly unique, for example, diapers and razors. Item blend, otherwise called item combination, alludes to the complete number of product offerings an organization offers to its clients. The four measurements to an organization's item blend incorporate width, length, profundity and consistency. The item blend length is the complete number of items or things in your organization's item blend. For instance, EZ Tool has two product offerings, sledges and wrenches.
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