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Product Position Definition and Explanation PDF Download

Learn Product Position definition in marketing with explanation to study “What is Product Position”. Study product position explanation with marketing terms to review marketing course for online MBA programs.

Product Position Definition:

  • Way the product is defined by consumers on important attributes - the place the product occupies in consumers' minds relative to competing products.

    Principles of Marketing by Philip T. Kotler, Gary Armstrong



Product Position Explanation:

Item situating is a significant component of a promoting plan. Item situating is the procedure advertisers use to decide how to best convey their items' credits to their objective clients dependent on client needs, focused weights, accessible correspondence channels and deliberately created key messages. Viable item situating guarantees that promoting messages reverberate with objective customers and propel them to make a move. Notwithstanding recognizing the client dependent on statistic and psycho realistic (character/way of life) properties, advertisers need to comprehend client needs, particularly in respect to the items and administrations they bring to the table, to plainly pass on an incentive as a major aspect of their showcasing plan.

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