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What is Product Quality in Marketing? PDF Download

Learn Product Quality definition in marketing with explanation to study “What is Product Quality”. Study product quality explanation with marketing terms to review marketing course for online MBA programs.

Product Quality Definition:

  • Characteristics of a product or service that bear on its ability to satisfy stated or implied customer needs.

    Principles of Marketing by Philip T. Kotler, Gary Armstrong



Product Quality Explanation:

Item quality intends to join includes that have an ability to address shopper issues (needs) and gives consumer loyalty by improving items (merchandise) and making them free from any inadequacies or imperfections. Item quality is significant for the organization. This is on the grounds that, awful quality items will influence the customer's certainty, picture and offers of the organization. It might even influence the survival of the organization. Thus, it is significant for each organization to improve quality items. Item quality is likewise significant for purchasers. They are prepared to pay high costs, yet consequently, they expect best-quality items. On the off chance that they are not happy with the nature of result of organization, they will buy from the contenders. These days, awesome quality global items are accessible in the neighborhood showcase. Along these lines, if the local organizations don't improve their items' quality, they will battle to make due in the market.

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