As an Amazon Associate I earn from qualifying purchases.

What is Product Specification in Marketing? PDF Download

Learn Product Specification definition in marketing with explanation to study “What is Product Specification”. Study product specification explanation with marketing terms to review marketing course for online MBA programs.

Product Specification Definition

  • Stage of the business buying process in which the buying organization decides on and specifies the best technical product characteristics for a needed item.

    Principles of Marketing by Philip T. Kotler, Gary Armstrong

Product Specification Explanation

A Product Specification is an archive that gives basic characterizing data about an item and can incorporate recognizable proof of the producer; a rundown of guidelines, bans and benchmarks that apply to the thing; structure determinations and item pictures that outwardly represent the item and note recognizing attributes. By recording the item and its highlights, the particular can be a helpful screening device to recognize when a pre-creation item contrasts from one on the store rack, flagging the likelihood of a material or configuration change, and conceivably a rebellious item. Authority Veritable can work with you to build up the parameters of your item determinations and naturally make the suitable archive to meet your screening and Reasonable Testing Program necessities.

Keep Learning Marketing Explanations

What is Share of Customer?

Administration changeability might be characterized as the adjustments in the nature of a similar administration given by various merchants. The ...

What are Heuristics?

Heuristics subliminally help us settle on choices about brands and impact our purchasing practices. In this exercise, you'll become familiar ...

What is Customer-Value Hierarchy?

Every product in the market has five different levels. However, each level adds value to customers. There are five levels ...

What is Systems Selling (or solutions selling)?

Framework selling is the way toward selling interrelated products or administrations together as a bundle instead of selling them independently ...

What is Warehouse Club?

It is a retail location where client can purchase products at the pace of distributor. Distribution center clubs are at ...

What is Micromarketing?

Micromarketing is a way to deal with promoting that wills in general objective a particular gathering of individuals in a ...