What is Product Specification in Marketing?

Learn Product Specification definition in marketing with explanation to study “What is Product Specification”. Study product specification explanation with marketing terms to review marketing course for online MBA programs.

Product Specification Definition

  • Stage of the business buying process in which the buying organization decides on and specifies the best technical product characteristics for a needed item.

    Principles of Marketing by Philip T. Kotler, Gary Armstrong



Product Specification Explanation

A Product Specification is an archive that gives basic characterizing data about an item and can incorporate recognizable proof of the producer; a rundown of guidelines, bans and benchmarks that apply to the thing; structure determinations and item pictures that outwardly represent the item and note recognizing attributes. By recording the item and its highlights, the particular can be a helpful screening device to recognize when a pre-creation item contrasts from one on the store rack, flagging the likelihood of a material or configuration change, and conceivably a rebellious item. Authority Veritable can work with you to build up the parameters of your item determinations and naturally make the suitable archive to meet your screening and Reasonable Testing Program necessities.

Keep Learning Marketing Explanations

What are Market Offerings?

An offering in promoting is the complete idea to your clients. An offering is more than the item itself and ...

What is Unwholesome Demand?

Unwholesome interest is interest for things that the vast majority see as terrible. They might be terrible, for instance, for ...

What are Influencers?

Information Marketing is a half of old and new promoting apparatuses, taking the possibility of the superstar support and putting ...

What are Reference Groups?

A reference gathering is a gathering to which an individual or another gathering is looked at. Statistic Sociologists consider any ...

What is Core Values?

Core values are person's essential belief within an organization. These are ethical or moral values associated to an individual of ...

What is Value-Delivery System?

Regardless of whether you are working in a business association or a processing plant or a R&D lab, you are ...