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What is Production Concept in Marketing? PDF Download

Learn Production Concept definition in marketing with explanation to study “What is Production Concept”. Study production concept explanation with marketing terms to review marketing course for online MBA programs.

Production Concept Definitions:

  1. Idea that consumers will favor products that are available and highly affordable and that the organization should therefore focus on improving production and distribution efficiency.

    Principles of Marketing by Philip T. Kotler, Gary Armstrong



  2. It holds that consumers prefer products that are widely available and inexpensive.

    Principles of Marketing by Philip T. Kotler, Gary Armstrong



Production Concept Explanation:

This direction holds that shoppers will support those items that offer the most quality, execution, or imaginative highlights. Administrators concentrating on this idea focus on making better items and improving them after some time. They accept that purchasers appreciate well-made items and can evaluate quality and execution. In any case, these administrators are at times made up for lost time in a relationship with their item and don't understand what the market needs. The board may submit the "better-mousetrap" deception, accepting that a superior mousetrap will lead individuals to beat a way to its entryway.

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