As an Amazon Associate I earn from qualifying purchases.

What is Profitable Customer in Marketing? PDF Download

Learn Profitable Customer definition in marketing with explanation to study “What is Profitable Customer”. Study profitable customer explanation with marketing terms to review marketing course for online MBA programs.

Profitable Customer Definition:

  • A person, household, or company that over time yields a revenue stream that exceeds by an acceptable amount the company's cost stream of attracting, selling, and servicing that customer.

    Principles of Marketing by Philip T. Kotler, Gary Armstrong



Profitable Customer Explanation:

Recognizing beneficial clients is basic to a business' prosperity. Regularly I get notification from monetary pioneer "I don't have to stress over the clients; that is the showcasing and deals group's activity." WRONG. Everybody in your organization ought to be worried about your clients in light of the fact that without them, there is no the same old thing. A few markers that a specific client is likely not beneficial are injurious conduct to your deals and bolster group, general exacerbation, looking for undeserved credits, requiring additional time than the regular client, and not finishing undertakings to move along venture. In spite of the fact that there are more markers, this rundown gives you a thought of what to search for to recognize your unfruitful clients.

Keep Learning Marketing Explanations

What is Form?

Form is the shape, visual appearance, or design of an article. In a more extensive sense, the structure is how ...

What is Total Customer Cost?

Absolute client cost is the finished parcel or expenses a client hopes to pay in the investigating, purchasing, acquiring and ...

What is Company Demand?

Company demand is refer to the overall market purchase of goods and services in a specific time period. It can ...

What is Learning?

Learning is characterized as a difference in conduct following a connection between an individual and their condition. Most practices, mentalities, ...

What is Proposal Solicitation?

Proposition sales is a phase of the business purchasing process in which the purchaser welcomes qualified providers to submit recommendations. ...

What is Focus group Interviewing?

Focus group meetings are interviews you lead with a gathering of members to gather an assortment of data. These meetings ...