What is Profitable Customer in Marketing?

Learn Profitable Customer definition in marketing with explanation to study “What is Profitable Customer”. Study profitable customer explanation with marketing terms to review marketing course for online MBA programs.

Profitable Customer Definition

  • A person, household, or company that over time yields a revenue stream that exceeds by an acceptable amount the company's cost stream of attracting, selling, and servicing that customer.

    Principles of Marketing by Philip T. Kotler, Gary Armstrong

Profitable Customer Explanation

Recognizing beneficial clients is basic to a business' prosperity. Regularly I get notification from monetary pioneer "I don't have to stress over the clients; that is the showcasing and deals group's activity." WRONG. Everybody in your organization ought to be worried about your clients in light of the fact that without them, there is no the same old thing. A few markers that a specific client is likely not beneficial are injurious conduct to your deals and bolster group, general exacerbation, looking for undeserved credits, requiring additional time than the regular client, and not finishing undertakings to move along venture. In spite of the fact that there are more markers, this rundown gives you a thought of what to search for to recognize your unfruitful clients.

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