As an Amazon Associate I earn from qualifying purchases.

Profitable Customer Definition and Explanation PDF Download

Learn Profitable Customer definition in marketing with explanation to study “What is Profitable Customer”. Study profitable customer explanation with marketing terms to review marketing course for online MBA programs.

Profitable Customer Definition:

  • A person, household, or company that over time yields a revenue stream that exceeds by an acceptable amount the company's cost stream of attracting, selling, and servicing that customer.

    Principles of Marketing by Philip T. Kotler, Gary Armstrong

Profitable Customer Explanation:

Recognizing beneficial clients is basic to a business' prosperity. Regularly I get notification from monetary pioneer "I don't have to stress over the clients; that is the showcasing and deals group's activity." WRONG. Everybody in your organization ought to be worried about your clients in light of the fact that without them, there is no the same old thing. A few markers that a specific client is likely not beneficial are injurious conduct to your deals and bolster group, general exacerbation, looking for undeserved credits, requiring additional time than the regular client, and not finishing undertakings to move along venture. In spite of the fact that there are more markers, this rundown gives you a thought of what to search for to recognize your unfruitful clients.

Keep Learning Marketing Explanations

What is Market Nicher?

Market Nichers are the marketers or organizations who make explicit items or potentially benefits which made for explicit interest of ...

What is Decline Stage?

The decline stage of a product is refers to the terminal stage of the product life cycle, where sales of ...

What is Alternative Evaluation?

It is a set pattern among the buyer with the product decision, buyer usually gather product based information from the ...

What is Corporate Retailing?

Corporate retailing describes retailing outlets that attain economies of scale, customer loyalty, brand recognition, purchase ability, trained employees, and higher ...

What are Online Social Networks?

An online informal community is a social structure made of people (or associations) that can be called as "hubs", and ...

What is Exploratory Research?

Exploratory research, one of the essential roads for subjective research, is instrumental to comprehension the "why" and different components that ...