As an Amazon Associate I earn from qualifying purchases.

Promotional Pricing Definition and Explanation PDF Download

Learn Promotional Pricing definition in marketing with explanation to study “What is Promotional Pricing”. Study promotional pricing explanation with marketing terms to review marketing course for online MBA programs.

Promotional Pricing Definition:

  • Temporarily pricing products below the list price, and sometimes even below cost, to increase short-run sales.

    Principles of Marketing by Philip T. Kotler, Gary Armstrong



Promotional Pricing Explanation:

Special Pricing is one of the most dominant deals advancement strategies in which the costs are scaled down radically for a brief length. It is likewise named as On Sale estimating. This builds the interest for the item. Limited time evaluating is generally utilized both by makers and retailers to pick up piece of the pie and pull in the clients to item, shop or a brand. Makers utilize this system to make clients mindful of a specific product offering or benefits or a specific brand. While for retailers, rather than a specific item or brand, the value markdown is given on numerous items in order to get the buyer to purchase an assortment of things from the shop. Limited time valuing is an educated choice by the organization to give value markdown on specific item or brand and computations are done so as to evaluate the attainability of rebate and the time-frame for which it could be given.

Keep Learning Marketing Explanations

What is Experience Curve (learning curve)?

Experience and expectation to absorb information models are created from the essential reason that people and associations secure learning by ...

What is Brand-Asset Management Team (BAMT)?

BAMT is an abbreviation of Brand asset management team, it comprises of key representatives that can affect the brand's performance. ...

What are Influencers?

Information Marketing is a half of old and new promoting apparatuses, taking the possibility of the superstar support and putting ...

What are Unsought Goods?

Unsought Goods will be merchandise that the shopper does not think about or does not ordinarily consider purchasing, and the ...

What is Ingredient Branding?

Branding is a promoting procedure where a segment of the business is marked as a different substance. This increases the ...

What is Private Label Brand?

A private mark item is fabricated by an agreement or outsider producer and sold under a retailer's image name. As ...