As an Amazon Associate I earn from qualifying purchases.

What is Prospect in Marketing? PDF Download

Learn Prospect definition in marketing with explanation to study “What is Prospect”. Study prospect explanation with marketing terms to review marketing course for online MBA programs.

Prospect Definition:

  • A purchase, a vote, or a donation by a prospective client.

    Principles of Marketing by Philip T. Kotler, Gary Armstrong



Prospect Explanation:

A prospect is a potential client that has been qualified as fitting certain criteria. Prospects don't must have demonstrated an enthusiasm for purchasing. They simply need to meet the above criteria. For instance, in the event that you sell virtual help administrations to independent companies, a prospect would be a private company administrator (target showcase), that can bear the cost of your administrations, and who can settle on the choice to employ you. On the off chance that your contact doesn't have authorization to settle on a purchasing choice, at that point he's not your prospect. Deciding whether a contact is a business prospect is the initial phase in the selling procedure. When you've confirmed that the individual meets the criteria, he is a prospect and you can move into the following period of the selling procedure.

Keep Learning Marketing Explanations

What is Dumping?

Dumping is a marketing term used when company exports its products at a price which is lower in international market ...

What is Concentrated (niche) Marketing?

Niche marketing is a specific form of marketing. Consequently, other marketing technique follows wide range of consumers. This method is ...

What are Aspirational Groups?

Aspirational reference group comes under the category of reference group, based on the group of individuals with whom a person ...

What is Catalog Marketing?

Catalogue marketing is an advertisement technique used by the companies in order to sale many items together in an online ...

What is Competitive-parity Method?

It is a technique describes the total budget allocation for marketing communication strategy. It usually revolves around the information gathered ...

What is Modified Rebuy?

Adjusted Rebuy is a purchasing circumstance where an individual or association buy products that have been obtained already yet changes ...