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What is Prospect in Marketing? PDF Download

Learn Prospect definition in marketing with explanation to study “What is Prospect”. Study prospect explanation with marketing terms to review marketing course for online MBA programs.

Prospect Definition:

  • A purchase, a vote, or a donation by a prospective client.

    Principles of Marketing by Philip T. Kotler, Gary Armstrong

Prospect Explanation:

A prospect is a potential client that has been qualified as fitting certain criteria. Prospects don't must have demonstrated an enthusiasm for purchasing. They simply need to meet the above criteria. For instance, in the event that you sell virtual help administrations to independent companies, a prospect would be a private company administrator (target showcase), that can bear the cost of your administrations, and who can settle on the choice to employ you. On the off chance that your contact doesn't have authorization to settle on a purchasing choice, at that point he's not your prospect. Deciding whether a contact is a business prospect is the initial phase in the selling procedure. When you've confirmed that the individual meets the criteria, he is a prospect and you can move into the following period of the selling procedure.

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