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What is Psychographic Segmentation in Marketing? PDF Download

Learn Psychographic Segmentation definition in marketing with explanation to study “What is Psychographic Segmentation”. Study psychographic segmentation explanation with marketing terms to review marketing course for online MBA programs.

Psychographic Segmentation Definition

  • Dividing a market into different segments based on social class, lifestyle, or personality characteristics.

    Principles of Marketing by Philip T. Kotler, Gary Armstrong



Psychographic Segmentation Explanation

Psychographic division is a strategy used to amass forthcoming, current or past clients by their common character qualities, convictions, values, demeanor, interests, and ways of life and different components. These qualities might be noticeable or not. Distinguishing these significant variables can be an incredible method for promoting a similar item or administration to individuals from generally drastically various socioeconomic gatherings, topographies or different attributes. Each prospect or customer/client has an alternate psycho-realistic make up. Dissecting that make up and gathering comparable qualities is the beginning of psychographic division. At the point when your conspicuous groupings of objective portions appear to have profoundly changed needs and reactions to your contributions and informing, this is a noteworthy marker it is a decent time to take a gander at psychographic division.

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