Psychographic Segmentation Definition and Explanation PDF Download
Learn Psychographic Segmentation definition in marketing with explanation to study “What is Psychographic Segmentation”. Study psychographic segmentation explanation with marketing terms to review marketing course for online MBA programs.
Psychographic Segmentation Definition:
Dividing a market into different segments based on social class, lifestyle, or personality characteristics.
Principles of Marketing by Philip T. Kotler, Gary Armstrong
Psychographic Segmentation Explanation:
Psychographic division is a strategy used to amass forthcoming, current or past clients by their common character qualities, convictions, values, demeanor, interests, and ways of life and different components. These qualities might be noticeable or not. Distinguishing these significant variables can be an incredible method for promoting a similar item or administration to individuals from generally drastically various socioeconomic gatherings, topographies or different attributes. Each prospect or customer/client has an alternate psycho-realistic make up. Dissecting that make up and gathering comparable qualities is the beginning of psychographic division. At the point when your conspicuous groupings of objective portions appear to have profoundly changed needs and reactions to your contributions and informing, this is a noteworthy marker it is a decent time to take a gander at psychographic division.
Keep Learning Marketing Explanations
What is Brand Valuation?
Brand Valuation is about accessing the total financial value of the brand. Evaluating the financial positioning of a brand covers; ...
What is Brand Mix?
In order to upgrade existing status in the market, organization use present brand to do the same and introduced that ...
What is Product?
One can say an item is a decent, administration, or thought comprising of a heap of unmistakable and impalpable traits ...
What is Cost-Based Pricing?
Cost based pricing is a strategy which determine product selling price, set by the company. The price is usually fixed ...
What is Value-Added Pricing?
The expression "esteem included" portrays the upgrade an organization gives its item or administration before offering it to clients. It ...
What is Supermarket?
A grocery store is a self-administration shop offering a wide assortment of sustenance, refreshments and family unit items, sorted out ...