What is Psychological Pricing in Marketing? PDF Book

Learn Psychological Pricing definition in marketing with explanation to study “What is Psychological Pricing”. Study psychological pricing explanation with marketing terms to review marketing course for online MBA programs.

Psychological Pricing Definition

  • Pricing that considers the psychology of prices, not simply the economics; the price says something about the product.

    Principles of Marketing by Philip T. Kotler, Gary Armstrong

Psychological Pricing Explanation

Psychological valuing is the act of setting costs marginally lower than adjusted numbers, in the conviction that clients don't gather together these costs, thus will regard them as lower costs than they truly seem to be. This training depends on the conviction that clients will in general process a cost from the furthest left digit to one side, thus will in general disregard the last couple of digits of a cost. This impact gives off an impression of being complemented when the fragmentary segment of a cost is imprinted in littler textual style than the remainder of a cost. A case of mental estimating is setting the cost of a car at $19,999, as opposed to $20,000. This sort of valuing is incredibly regular for customer products. A minor departure from the idea is to set costs higher, in the conviction that clients will connect more significance to an item if the cost is set at an excellent level.

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