What is Public Relations (PR) Marketing?

Learn Public Relations (PR) definition with explanation in marketing to review "What is Public Relations (PR)?" for online college classes. Learn public relations (pr) explanation with marketing terms to study for online MBA programs.

Public Relations (PR) Definition

  • Building good relations with the company's various publics by obtaining favorable publicity, building up a good corporate image, and handling or heading off unfavorable rumors, stories, and events.

    Principles of Marketing by Philip T. Kotler, Gary Armstrong

Public Relations (PR) Explanation

Public relations makes up 63% of the estimation of most organizations today. At the point when there's an accident or when the organization's notoriety separates, it influences the organization's whole corporate presence and its partners. It takes around 4 to 7 years to beat a negative notoriety. Consequently it has turned out to be significant for an organization to put resources into great advertising methodologies to keep up a gainful association with people in general. Advertising is a vital correspondence procedure organizations, people, and associations use to assemble commonly gainful associations with the general population. An advertising authority drafts a specific correspondence plan and uses media and other immediate and circuitous mediums to make and keep up a positive brand picture and a solid association with the intended interest group.

Keep Learning Marketing Explanations

What is Corporate (or brand) Web Site?

Corporate website carries company's portfolio for the consumer attention. Recently, companies are focusing more on corporate website in order to ...

What is Customer Database?

A customer database is the information collected from the customer. This database may gather personal information which includes; name of ...

What is Design?

Design in marketing refers to the outer layer of the product which includes; images, logo, page layout, fonts that describe ...

What is Customer Equity?

Customer equity is the output of customer's feedback. This relationship is usually developed on the bases of brand recognition. Customer ...

What is Management Contracting?

The board contracting is an acquirement course in which the works are built by various works contractual workers who are ...

What is Status?

A status is an apparent unmistakable, outside signification of one's social position and saw marker of financial or economic well ...