What is Quality in Marketing?

Learn Quality definition in marketing with explanation to study “What is Quality”. Study quality explanation with marketing terms to review marketing course for online MBA programs.

Quality Definition

  • Totality of features and characteristics of a product or service that bear on its ability to satisfy stated or implied needs.

    Principles of Marketing by Philip T. Kotler, Gary Armstrong



Quality Explanation

In assembling, a proportion of greatness or a condition of being free from deformities, lacks and noteworthy varieties. It is realized by exacting and steady pledge to specific measures that accomplish consistency of an item so as to fulfill explicit client or client prerequisites. ISO 8402-1986 standard characterizes quality as "the totality of highlights and attributes of an item or administration that bears its capacity to fulfill expressed or inferred needs." If a vehicle organization finds a deformity in one of their autos and makes an item review, client dependability and consequently creation will diminish on the grounds that trust will be lost in the vehicle's quality. In business, building, and assembling, quality has a sober minded translation as the non-mediocrity or prevalence of something; it's likewise characterized as being appropriate for its proposed reason (qualification for reason) while fulfilling client desires. Quality is a perceptual, contingent, and to some degree emotional trait and might be seen distinctively by various individuals.

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