What is Relative Market Share in Marketing?

Learn Relative Market Share definition in marketing with explanation to study “What is Relative Market Share”. Study relative market share explanation with marketing terms to review marketing course for online MBA programs.

Relative Market Share Definition

  • Market share in relation to a company's largest competitor.

    Principles of Marketing by Philip T. Kotler, Gary Armstrong



Relative Market Share Explanation

Relative piece of the overall industry records an association's or a brand's piece of the pie against that of its driving rival. Market focus, a related measurement, measures how much a similarly modest number of firms represents a huge extent of the market. These measurements are helpful in looking at an association's or a brand's relative position crosswise over various markets and in assessing the sort and level of rivalry in those business sectors. Relative piece of the overall industry offers an approach to benchmark a company's or a brand's offer against that of its biggest rival, empowering administrators to think about relative market positions crosswise over various item advertises. Relative piece of the overall industry increases a portion of its critical-ness from studies - but questionable ones - recommending that significant players in a market will in general be more beneficial than their rivals.

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