What is Retailing in Marketing? PDF Book

Learn Retailing definition in marketing with explanation to study “What is Retailing”. Study retailing explanation with marketing terms to review marketing course for online MBA programs.

Retailing Definition

  • All the activities in selling goods or services directly to final consumers for personal, no business use.

    Principles of Marketing by Philip T. Kotler, Gary Armstrong



Retailing Explanation

Retail, by definition, is the closeout of products or administration from a business to a customer for their own utilization. A retail exchange handles little amounts of merchandise while discount manages the obtaining of products on an enormous scale. Retail exchanges are not to be mistaken for online exchanges; merchandise must be sold from a solitary point straightforwardly to a customer for their end clients. Retail comes in numerous shapes and sizes; every one accompanies its very own upsides and downsides. Contingent upon the kind of business, one retail model might be a superior fit than others. n existing retail business is, as the name recommends, a retail business that is going. Commonly, somebody acquires or purchases a current business and assumes control over its possession and obligations.

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