What is Sales Budget in Marketing?

Learn Sales Budget definition in marketing with explanation to study “What is Sales Budget”. Study sales budget explanation with marketing terms to review marketing course for online MBA programs.

Sales Budget Definition

  • A conservative estimate of the expected volume of sales, used for making current purchasing, production, and cash flow decisions.

    Principles of Marketing by Philip T. Kotler, Gary Armstrong



Sales Budget Explanation

A business spending plan is the board's gauge of offers for a future monetary period. A business utilizes deals spending plans to set division objectives, gauge profit and estimate generation prerequisites. The business spending influences both other working spending plans and the general ace spending plan of the organization. A business spending plan is a gauge of offers for a future bookkeeping period. Deals spending plans are frequently partitioned into first, second, third and fourth financial quarter gauges. The basic segments of a business spending plan are assessed unit deals, cost per unit and the stipend for limits and returns. Assessed unit deals duplicated by the cost per unit equivalents planned gross deals. Planned gross deals less evaluated deals limits and returns is the planned net deals for the period. Despite the fact that the business spending plan is most helpful to the business division, it has different employments.

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