What is Satisfaction in Marketing?

Learn Satisfaction definition in marketing with explanation to study “What is Satisfaction”. Study satisfaction explanation with marketing terms to review marketing course for online MBA programs.

Satisfaction Definition

  • A person's feelings of pleasure or disappointment resulting from comparing a product's perceived performance or outcome in relation to his or her expectations.

    Principles of Marketing by Philip T. Kotler, Gary Armstrong

Satisfaction Explanation

Fulfillment is a principal idea in present day promoting. In numerous associations, consumer loyalty is viewed as the most significant advertising metric, basically in light of the fact that it is viewed as a key driver of client faithfulness and main concern money related execution. By and large, consumer loyalty is progressively critical to administration firms (rather than producers). This is on the grounds that administration firms (which likewise incorporate retailers) as a rule have direct contact with the end-client, as a rule by means of sales reps, administration staff, call focus staff, etc. Consumer loyalty is commonly viewed as a less significant issue in the assembling area as these kinds of firms ordinarily sell their items through dissemination channels including retailers.

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