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What is Secondary Data in Marketing? PDF Download

Learn Secondary Data definition in marketing with explanation to study “What is Secondary Data”. Study secondary data explanation with marketing terms to review marketing course for online MBA programs.

Secondary Data Definition:

  • Information that already exists somewhere, having been collected for another purpose.

    Principles of Marketing by Philip T. Kotler, Gary Armstrong

Secondary Data Explanation:

Auxiliary information alludes to information which is gathered by somebody who is somebody other than the client. Basic wellsprings of auxiliary information for sociology incorporate censuses, data gathered by government offices, hierarchical records and information that was initially gathered for other research purposes. Essential information, on the other hand, are gathered by the agent directing the exploration. Auxiliary information examination can spare time that would somehow or another be spent gathering information and, especially on account of quantitative information, can give bigger and higher-quality databases that would be unfeasible for any individual analyst to gather without anyone else. What's more, experts of social and financial change think about optional information basic, since it is difficult to lead another study that can satisfactorily catch past change as well as advancements. In any case, optional information examination can be less valuable in promoting research, as information might be obsolete or mistaken.

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