As an Amazon Associate I earn from qualifying purchases.

What is Secondary Data in Marketing? PDF Download

Learn Secondary Data definition in marketing with explanation to study “What is Secondary Data”. Study secondary data explanation with marketing terms to review marketing course for online MBA programs.

Secondary Data Definition

  • Information that already exists somewhere, having been collected for another purpose.

    Principles of Marketing by Philip T. Kotler, Gary Armstrong

Secondary Data Explanation

Auxiliary information alludes to information which is gathered by somebody who is somebody other than the client. Basic wellsprings of auxiliary information for sociology incorporate censuses, data gathered by government offices, hierarchical records and information that was initially gathered for other research purposes. Essential information, on the other hand, are gathered by the agent directing the exploration. Auxiliary information examination can spare time that would somehow or another be spent gathering information and, especially on account of quantitative information, can give bigger and higher-quality databases that would be unfeasible for any individual analyst to gather without anyone else. What's more, experts of social and financial change think about optional information basic, since it is difficult to lead another study that can satisfactorily catch past change as well as advancements. In any case, optional information examination can be less valuable in promoting research, as information might be obsolete or mistaken.

Keep Learning Marketing Explanations

What is Total Customer Benefit?

Over the previous century, as the meaning of showcasing changed from concentrating on deals and circulation to connecting with and ...

What is Marketing Management?

This idea is the most seasoned of the ideas in business. It holds that customers will lean toward items that ...

What is Wholesaler?

Distributor alludes to the channel of circulation. It is the finished progression of merchandise and data from the maker to ...

What is Advertising Strategy?

Advertising strategy reflects organization's plan to reach and persuade targeted customers in order to purchase any product or service. There ...

What is Transaction?

An exchange is an understanding between a purchaser and a merchant to trade merchandise, administrations or money related instruments. Exchanges ...

What is Marketing Decision Support System (MDSS)?

A framework used to control a gathering of information to translate and investigate potential business situations so as to settle ...