What is Segmented Pricing in Marketing?

Learn Segmented Pricing definition in marketing with explanation to study “What is Segmented Pricing”. Study segmented pricing explanation with marketing terms to review marketing course for online MBA programs.

Segmented Pricing Definition

  • Selling a product or service at two or more prices, where the difference in prices is not based on differences in costs.

    Principles of Marketing by Philip T. Kotler, Gary Armstrong



Segmented Pricing Explanation

Portioned evaluating is said to be done when an organization fixes or sets more than one cost for an item, independent of its creation and circulation expenses being the equivalent. A circumstance that happens when an organization sets more than one cost for an item without encountering noteworthy contrasts in the expenses of delivering or circulating the item. For instance, a sectioned estimating structure may be utilized by a business to exploit valuing variations saw between various geological areas. Portioned valuing is a circumstance, when dealer or an organization sets up various costs (at least two), for one a similar item. Regardless of whether item have different costs, it don't have impact at various costs controlled by endeavors. Fragmented evaluating is likewise called "value segregation". Fragmented evaluating, is increasingly profitable on the off chance that it exist division available, or saw estimation of item in each section, is practically identical with costs set for them, or portions have "diverse level of interest".

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