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What is Selective Attention in Marketing? PDF Download

Learn Selective Attention definition in marketing with explanation to study “What is Selective Attention”. Study selective attention explanation with marketing terms to review marketing course for online MBA programs.

Selective Attention Definition

  • Mental process of screening out certain stimuli while noticing others.

    Principles of Marketing by Philip T. Kotler, Gary Armstrong



Selective Attention Explanation

Specific consideration is the way toward concentrating on a specific item in the earth for a specific time frame. Consideration is a restricted asset, so particular consideration enables us to block out irrelevant subtleties and spotlight on what is important. At some random minute, we are exposed to a steady torrent of tangible data. The blast of a vehicle horn from the road outside, the prattle of your companions, the snap of the keys as you type a paper for school, the murmur of the warmer as it keeps your room warm on an energetic harvest time day. In any case, much of the time, we don't focus on all of these tangible encounters. Rather, we focus our consideration on certain significant components of our condition while different things mix out of spotlight or pass us by totally unnoticed.

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