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What is Selective Distortion in Marketing? PDF Download

Learn Selective Distortion definition in marketing with explanation to study “What is Selective Distortion”. Study selective distortion explanation with marketing terms to review marketing course for online MBA programs.

Selective Distortion Definition

  • Tendency to interpret product information in a way that fits consumer perceptions.

    Principles of Marketing by Philip T. Kotler, Gary Armstrong

Selective Distortion Explanation

Particular mutilation is a term that alludes to the propensity of individuals to translate data such that will bolster what they as of now accept. This idea, alongside particular consideration and specific maintenance, makes it difficult for advertisers to communicate as the need should arise and make great item discernment. Indeed, even saw improvements don't generally go over in the manner the senders expected. Specific mutilation is the propensity to decipher data such that will accommodate our previously established inclinations. Buyers will frequently mutilate data to be predictable with earlier brand and item convictions. Particular contortion can work to the upside of advertisers with solid brands when shoppers twist nonpartisan or equivocal brand data to make it progressively positive. At the end of the day, lager may appear to taste better, a vehicle may appear to drive all the more easily, the hold up in a bank line may appear to be shorter, etc, contingent upon the specific brands included.

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