What is Selling Process in Marketing?

Learn Selling Process definition in marketing with explanation to study “What is Selling Process”. Study selling process explanation with marketing terms to review marketing course for online MBA programs.

Selling Process Definition

  • Steps that salespeople follow when selling, which include prospecting and qualifying, preapproach, approach, presentation and demonstration, handling objections, closing, and follow-up.

    Principles of Marketing by Philip T. Kotler, Gary Armstrong

Selling Process Explanation

The selling procedure is the arrangement of steps pursued by a salesman while selling an item. Selling Process is a finished cycle which begins from distinguishing the clients to settling the negotiations with them. It is increasingly significant is B2B business deals where the business cycle isn't short and may take a more drawn out length to close. In B2C the selling procedure might be transient and shorter. The way toward selling an item covers different advances like prospecting, pre-approach, approach, introduction, taking care of complaints, shutting and follow-up with clients. The initial phase in selling process wherein potential clients are recognized by the sales rep is called prospecting. The phase where the sales rep gathers data about the potential clients and comprehends them before making the business call is called pre-approach.

Keep Learning Marketing Explanations

What is Joint Venturing?

Joint endeavors can be casual (a handshake) or formal, and they can be present moment or long haul. Regularly the ...

What is Demand Chain Planning?

It is an effective tool that enables companies to implement best suitable market distribution strategy. Having an effective distribution strategy ...

What is Marketing?

Advertising is the advancement of business items or administrations to an intended interest group. It is, to put it plainly, ...

What is Product Quality?

Item quality intends to join includes that have an ability to address shopper issues (needs) and gives consumer loyalty by ...

What are Jobbers?

Jobbers is thought about middlemen's exercises since they kept couple of records, however in the mid nineteenth century, London had ...

What is Customer Database?

A customer database is the information collected from the customer. This database may gather personal information which includes; name of ...