What is Sense of Mission Marketing? PDF Book

Learn Sense of Mission Marketing definition with explanation to study “What is Sense of Mission Marketing”. Study sense of mission marketing explanation with marketing terms to review marketing course for online MBA programs.

Sense of Mission Marketing Definition

  • A principle of sustainable marketing that holds a company should define its mission in broad social terms rather than narrow product terms.

    Principles of Marketing by Philip T. Kotler, Gary Armstrong

Sense of Mission Marketing Explanation

Feeling of-Mission Marketing is basically a guideline of advertising that expresses that an association must characterize its main goal so that it has a more extensive social setting as opposed to being simply item arranged. This idea has prompted another age of lobbyist business people who are basically prepared business administrators with a feeling of social duty and enthusiasm for a greater reason. The most famous case of this would be of the Dove Campaign. After an examination directed by Unilever which uncovered that just 2% of the 3300 ladies and young ladies over viewed over the world felt that they were excellent, Unilever chose to reclassify the idea of excellence.

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