As an Amazon Associate I earn from qualifying purchases.

What is Service in Marketing? PDF Download

Learn Service definition in marketing with explanation to study “What is Service”. Study service explanation with marketing terms to review marketing course for online MBA programs.

Service Definitions

  1. An activity, benefit, or satisfaction offered for sale that is essentially intangible and does not result in the ownership of anything.

    Principles of Marketing by Philip T. Kotler, Gary Armstrong



  2. Any act or performance that one party can offer to another that is essentially intangible and does not result in the ownership of anything.

    Principles of Marketing by Philip T. Kotler, Gary Armstrong



Service Explanation

Administrations showcasing is a particular part of promoting. Administrations promoting developed as a different field of concentrate in the mid 1980s, after the acknowledgment that the one of a kind qualities of administrations required various methodologies contrasted and the advertising of physical merchandise. Administrations showcasing regularly alludes to both business to buyer (B2C) and business-to-business (B2B) administrations, and incorporates promoting of administrations, for example, broadcast communications administrations, monetary administrations, a wide range of neighborliness, the travel industry recreation and amusement administrations, vehicle rental administrations, human services administrations and expert administrations and exchange administrations. Administration advertisers regularly utilize an extended showcasing blend which comprises of the seven Ps: item, value, place, advancement, individuals, physical proof and procedure.

Keep Learning Marketing Explanations

What is Warehouse Club?

It is a retail location where client can purchase products at the pace of distributor. Distribution center clubs are at ...

What is Market Targeting?

Target showcasing includes breaking a market into fragments and afterward focusing your promoting endeavors on one or a couple of ...

What is Natural environment?

You may work together over the whole nation, or just in the town where you live and grew up. In ...

What is Integrated Marketing Channel System?

Coordinated multi channel promoting isn't just an innovative issue. It is somewhat a vital, trans-formative way that organizations, particularly the ...

What is Consumer-to-Consumer (C-to-C) Online Marketing?

Customer to customer ( C2C) market provides an opportunity to consumers to interact with each other, typical market place require ...

What is Brand Equity?

It is a marketing terminology that defines value of the brand. The brand reputation can be assessed by consumer perceptions ...