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What is Service in Marketing? PDF Download

Learn Service definition in marketing with explanation to study “What is Service”. Study service explanation with marketing terms to review marketing course for online MBA programs.

Service Definitions

  1. An activity, benefit, or satisfaction offered for sale that is essentially intangible and does not result in the ownership of anything.

    Principles of Marketing by Philip T. Kotler, Gary Armstrong



  2. Any act or performance that one party can offer to another that is essentially intangible and does not result in the ownership of anything.

    Principles of Marketing by Philip T. Kotler, Gary Armstrong



Service Explanation

Administrations showcasing is a particular part of promoting. Administrations promoting developed as a different field of concentrate in the mid 1980s, after the acknowledgment that the one of a kind qualities of administrations required various methodologies contrasted and the advertising of physical merchandise. Administrations showcasing regularly alludes to both business to buyer (B2C) and business-to-business (B2B) administrations, and incorporates promoting of administrations, for example, broadcast communications administrations, monetary administrations, a wide range of neighborliness, the travel industry recreation and amusement administrations, vehicle rental administrations, human services administrations and expert administrations and exchange administrations. Administration advertisers regularly utilize an extended showcasing blend which comprises of the seven Ps: item, value, place, advancement, individuals, physical proof and procedure.

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