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What is Share of Customer in Marketing? PDF Download

Learn Share of Customer definition in marketing with explanation to study “What is Share of Customer”. Study share of customer explanation with marketing terms to review marketing course for online MBA programs.

Share of Customer Definition

  • Portion of the customer's purchasing that a company gets in its product categories.

    Principles of Marketing by Philip T. Kotler, Gary Armstrong



Share of Customer Explanation

Administration changeability might be characterized as the adjustments in the nature of a similar administration given by various merchants. The change differs in view of the idea of the administration, the individual who gives the time when it is given and the strategy for conveyance of the administration. For instance: Taking the case of the telecom business, the approaching calls rates in different countries shifts from organization to organization, Airtel being costly in contrast with Docomo though Airtel being more effective as far as system than Docomo in provincial regions.

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