What is Shopper Marketing? PDF Book

Learn Shopper Marketing definition with explanation to study “What is Shopper Marketing”. Study shopper marketing explanation with marketing terms to review marketing course for online MBA programs.

Shopper Marketing Definition

  • Using in-store promotions and advertising to extend brand equity to "the last mile" and encourage favorable in-store purchase decisions.

    Principles of Marketing by Philip T. Kotler, Gary Armstrong

Shopper Marketing Explanation

Customer advertising is the way toward getting customers and utilizing that understanding to build up a showcasing blend which impacts customer conduct so as to emphatically affect utilization of the brand or potentially class. Customer advertising is "seeing how one's objective buyers carry on as customers, in various channels and organizations, and utilizing this insight to the advantage all things considered, characterized as brands, buyers, retailers and customers. Customer advertising isn't constrained to in-store showcasing exercises, a typical and exceptionally off base presumption that hinders the spread of any industry definition. Customer advertising must be a piece of a general coordinated promoting approach that thinks about the chances to drive utilization and recognizes the customer that would need to buy a brand to empower that utilization.

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