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What is Shopping Goods in Marketing? PDF Download

Learn Shopping Goods definition in marketing with explanation to study “What is Shopping Goods”. Study shopping goods explanation with marketing terms to review marketing course for online MBA programs.

Shopping Goods Definition:

  • Goods that the consumer, in the process of selection and purchase, characteristically compares on such bases as suitability, quality, price, and style.

    Principles of Marketing by Philip T. Kotler, Gary Armstrong

Shopping Goods Explanation:

Shopping merchandise are those buyer products which the client all the while or choice and buy naturally looks at on such bases as reasonableness, quality, cost and styles. Shopping merchandise might be viewed as those wares whose choice is of such significance that purchasers commit impressive time to their determination. Such items are acquired simply after an examination of a few items. Quality, style, appropriateness and cost are the normal bases of correlation. Shopping products have likewise been characterized as those merchandise for which the plausible addition from making cost and quality examinations is believed to be enormous in respect to the buyer's evaluation of the looking through expense as far as time, cash and exertion.

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