What is Shopping Product in Marketing?

Learn Shopping Product definition in marketing with explanation to study “What is Shopping Product”. Study shopping product explanation with marketing terms to review marketing course for online MBA programs.

Shopping Product Definition

  • A consumer product that the customer, in the process of selecting and purchasing, usually compares on such attributes as suitability, quality, price, and style.

    Principles of Marketing by Philip T. Kotler, Gary Armstrong

Shopping Product Explanation

Shopping items allude to things that the customers buy less much of the time and contrast and accessible choices in the market. Customers need time, arranging and endeavors to take an official conclusion whether to purchase the item or not. Customers don't purchase these items all the time however at whatever point purchase they remember distinctive thought like cost, time and endeavors to take an official conclusion. Homogeneous shopping items are those shopping items which are comparable in quality. These sorts of items are especially indistinguishable and fall under a similar item classification. There are a few traits like brand picture, value, style, quality and reasonableness which can separate at least two homogeneous items. These qualities influence the customer purchasing conduct. Those items offering some extraordinary selling suggestion can build up a progressively upper hand.

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