What is Specialty Store in Marketing?

Learn Specialty Store definition in marketing with explanation to study “What is Specialty Store”. Study specialty store explanation with marketing terms to review marketing course for online MBA programs.

Specialty Store Definition

  • A retail store that carries a narrow product line with a deep assortment within that line.

    Principles of Marketing by Philip T. Kotler, Gary Armstrong



Specialty Store Explanation

Speciality stores are retail organizations that emphasis on explicit item classifications, for example, office supplies, men's or ladies' dress, or rug. It isn't the item they sell that decides whether an organization is a claim to fame store, but instead the expansiveness of their item advertising. In the event that an organization could be viewed as a specialist in a particular kind of good, it is a strength store. Strength stores don't need to be single areas or neighborhood organizations. Indeed, even enormous retailers, whenever concentrated on explicit items, may seek after a strength store system. Home Depot, Staples, and Victoria's Secret are all claim to fame stores that have many areas each. It doesn't make a difference to bookkeepers or controllers if a business is a claim to fame store or a general store. The explanation behind distinctive the thing that matters is for interior reference in distinguishing contenders and settling on a promoting technique.

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