What is Stakeholder Performance Scorecard in Marketing? PDF Download

Learn Stakeholder Performance Scorecard definition in marketing with explanation to study “What is Stakeholder Performance Scorecard”. Study stakeholder performance scorecard explanation with marketing terms to review marketing course for online MBA programs.

Stakeholder Performance Scorecard Definition

  • A measure to track the satisfaction of various constituencies who have a critical interest in and impact on the company's performance.

    Principles of Marketing by Philip T. Kotler, Gary Armstrong



Stakeholder Performance Scorecard Explanation

Returns for investors were improved when methodology advancement enveloped various partner viewpoints. In this specific situation, procedure turns into the craft of adjusting the interests of various partner bunches in a manner that continues elevated amounts of benefit over the long haul. This stands as opposed to its having the goal of attempting to augment gainfulness temporarily - what normally happens when the interests of investors are centered around overwhelmingly. BSC are utilized widely in business and industry, government, and charitable associations around the world. Gartner Group proposes that over half of enormous US firms have received the BSC. The greater part of significant organizations in the US, Europe, and Asia are utilizing the BSC, with utilize developing in those territories just as in the Middle East and Africa.

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