What is Standardized Global Marketing? PDF Book

Learn Standardized Global Marketing definition with explanation to study “What is Standardized Global Marketing”. Study standardized global marketing explanation with marketing terms to review marketing course for online MBA programs.

Standardized Global Marketing Definition

  • An international marketing strategy that basically uses the same marketing strategy and mix in all of the company's international markets.

    Principles of Marketing by Philip T. Kotler, Gary Armstrong

Standardized Global Marketing Explanation

The general meaning of worldwide institutionalization is the capacity to utilize standard showcasing universally. At the end of the day, it's the capacity for an organization or business to utilize a similar promoting methodology starting with one nation then onto the next, and crosswise over different societies. At the point when an item has essentially a similar intrigue everywhere throughout the world, worldwide institutionalization is a helpful instrument. Worldwide institutionalization in showcasing is an institutionalized promoting approach that can be utilized globally. This sort of advertising technique adjusts to work crosswise over various societies and nations to advance an item. A genuine case of an organization that utilization worldwide institutionalization in advertising is Coca-Cola, as per University of South Carolina educators Saeed Samiee and Kendall Roth. The organization utilizes "generally standard brands, plans, bundling, situating and dispersion in its worldwide markets," the pair state in their paper entitled "The Influence of Global Marketing Standardization on Performance.

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