What is Store Brand (or private brand) in Marketing?

Learn Store Brand (or private brand) definition in marketing with explanation to study “What is Store Brand (or private brand)”. Study store brand (or private brand) explanation with marketing terms to review marketing course for online MBA programs.

Store Brand (or private brand) Definition

  • A brand created and owned by a reseller of a product or service.

    Principles of Marketing by Philip T. Kotler, Gary Armstrong



Store Brand (or private brand) Explanation

A store brand, regularly alluded to as a conventional item, is produced or gained by a specific firm for elite deal to shoppers. A center advantage of a store brand is that you claim it. It is a brand one of a kind to your store that you can advertise as your own. Store marks likewise more often than not take into account higher overall revenues. When you control the creation and improvement, costs are regularly lower. Not all store brands are made by the organization that brands and sells them. Some "private mark" items are made by a solitary maker, however sold by different retailers, each putting its own store image on the items. Store brands are regularly put at lower costs than national brands, however return higher benefit. During extreme monetary periods, clients commonly put more prominent accentuation on minimal effort items.

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