As an Amazon Associate I earn from qualifying purchases.

What is Store Brand (or private brand) in Marketing? PDF Download

Learn Store Brand (or private brand) definition in marketing with explanation to study “What is Store Brand (or private brand)”. Study store brand (or private brand) explanation with marketing terms to review marketing course for online MBA programs.

Store Brand (or private brand) Definition

  • A brand created and owned by a reseller of a product or service.

    Principles of Marketing by Philip T. Kotler, Gary Armstrong

Store Brand (or private brand) Explanation

A store brand, regularly alluded to as a conventional item, is produced or gained by a specific firm for elite deal to shoppers. A center advantage of a store brand is that you claim it. It is a brand one of a kind to your store that you can advertise as your own. Store marks likewise more often than not take into account higher overall revenues. When you control the creation and improvement, costs are regularly lower. Not all store brands are made by the organization that brands and sells them. Some "private mark" items are made by a solitary maker, however sold by different retailers, each putting its own store image on the items. Store brands are regularly put at lower costs than national brands, however return higher benefit. During extreme monetary periods, clients commonly put more prominent accentuation on minimal effort items.

Keep Learning Marketing Explanations

What is Brand Promise?

It is an experience that customers use to expect from the organization, whenever they interact with them, in order to ...

What is Advertising?

It is a form of communication with the end user of product or services. These are the messages floated by ...

What is Performance Marketing?

Execution promoting has totally changed the manner in which organizations publicize and sell items. It has likewise affected the manner ...

What is Spam?

Spamming is the utilization of informing frameworks to send a spontaneous message (spam), particularly publicizing, just as sending messages more ...

What is Gray Market?

Nonexclusive, in business, alludes to items that organizations showcase without a trademark, brand name, or other distinctive element. In a ...

What is Zone Pricing?

Zone Pricing is a valuing technique where all clients inside a characterized zone or area are charged a similar cost. ...