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What is Straight Product Extension in Marketing? PDF Download

Learn Straight Product Extension definition in marketing with explanation to study “What is Straight Product Extension”. Study straight product extension explanation with marketing terms to review marketing course for online MBA programs.

Straight Product Extension Definition

  • Marketing a product in a foreign market without any change.

    Principles of Marketing by Philip T. Kotler, Gary Armstrong



Straight Product Extension Explanation

Straight item expansion means promoting an item in an outside market with no change. Top administration tells its advertising individuals. "Accept the item as is and discover clients for it." The initial step, in any case, ought to be to see if remote shoppers utilize that item and what structure they prefer. Product augmentation is the technique of setting a built up item's image name on another item that is in a similar classification. Little organizations can convey the training similarly that enormous firms have, so as to expand offers of a well known item by offering varieties. However, the system can likewise reverse discharge if not utilized viably.

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