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What is Strategic Business Units (SBUs) in Marketing? PDF Download

Learn Strategic Business Units (SBUs) definition in marketing with explanation to study “What is Strategic Business Units (SBUs)”. Study strategic business units (sbus) explanation with marketing terms to review marketing course for online MBA programs.

Strategic Business Units (SBUs) Definition:

  • A single business or collection of related businesses that can be planned separately from the rest of the company, with its own set of competitors and a manager who is responsible for strategic planning and profit performance.

    Principles of Marketing by Philip T. Kotler, Gary Armstrong

Strategic Business Units (SBUs) Explanation:

In business, a key specialty unit (SBU) is a benefit focus which spotlights on item offering and market portion. SBUs regularly have a discrete advertising plan, investigation of rivalry, and showcasing effort, despite the fact that they might be a piece of a bigger business element. A SBU might be a specialty unit inside a bigger enterprise, or it might be a business into itself or a branch. Companies might be made out of numerous SBUs, every one of which is in charge of its own benefit. General Electric is a case of an organization with this kind of business association. SBUs can influence most factors which impact their exhibition. Overseen as isolated organizations, they are capable to a parent partnership. General Electric has 49 SBUs.

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