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What is Strategic Group in Marketing? PDF Download

Learn Strategic Group definition in marketing with explanation to study “What is Strategic Group”. Study strategic group explanation with marketing terms to review marketing course for online MBA programs.

Strategic Group Definitions

  1. Company against competitors and give.

    Principles of Marketing by Philip T. Kotler, Gary Armstrong



  2. Firms pursuing the same strategy directed to the same target market.

    Principles of Marketing by Philip T. Kotler, Gary Armstrong



Strategic Group Explanation

A vital gathering is a lot of organizations underlining comparative key measurements to utilize a comparative methodology. The challenge between organizations inside a key gathering is more noteworthy than the challenge between an individual from a key gathering and organizations outside that gathering. A vital gathering is an idea utilized in vital administration that gatherings organizations inside an industry that have comparative plans of action or comparative mixes of techniques. For instance, the cafe business can be isolated into a few key gatherings including cheap food and high end food dependent on factors, for example, planning time, valuing, and introduction. The quantity of gatherings inside an industry and their structure relies upon the measurements used to characterize the gatherings. Key administration educators and advisers regularly utilize a two dimensional network to position firms along an industry's two most significant measurements so as to recognize direct equals (those with comparable techniques or plans of action) from aberrant opponents.

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