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What is Strategic Marketing Plan ? PDF Download

Learn Strategic Marketing Plan definition with explanation to study “What is Strategic Marketing Plan”. Study strategic marketing plan explanation with marketing terms to review marketing course for online MBA programs.

Strategic Marketing Plan Definition:

  • Laying out the target markets and the value proposition that will be offered, based on analysis of the best market opportunities.

    Principles of Marketing by Philip T. Kotler, Gary Armstrong



Strategic Marketing Plan Explanation:

Key Market Planning is a progressing procedure through which the organization makes advertising systems and plans its executions in the objective market. The procedure considered the present position of the organization, helps in recognizing the limited time openings and then assessing these chances. Target market is recognized through exhaustive research. Promoting is an entangled procedure and for the most part can't be arranged in brief time frame. The key market arranging considers long haul and transient perspective available and considers different parameters to plan as per the objective market. The key market arranging can be pertinent to different showcasing targets like expanding piece of the overall industry, new item dispatch, statistical surveying and so on.

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