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Strategic Planning Definition and Explanation PDF Download

Learn Strategic Planning definition in marketing with explanation to study “What is Strategic Planning”. Study strategic planning explanation with marketing terms to review marketing course for online MBA programs.

Strategic Planning Definition:

  • Process of developing and maintaining a strategic fit between the organization's goals and capabilities and its changing marketing opportunities.

    Principles of Marketing by Philip T. Kotler, Gary Armstrong



Strategic Planning Explanation:

Plans are expected to explain what sorts of key destinations an association might want to accomplish and how this is to be finished. Such plans must consider the measure of assets accessible. One basic asset is capital. Microsoft keeps a lot of money available to have the option to "bounce" on circumstances that come to fruition. Little startup programming firms, then again, may have constrained money available. This implies they may need to forego what might have been a wise venture since they don't have the money to contribute and can't figure out how to raise the capital.

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