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What is Supermarket in Marketing? PDF Download

Learn Supermarket definition in marketing with explanation to study “What is Supermarket”. Study supermarket explanation with marketing terms to review marketing course for online MBA programs.

Supermarket Definition

  • A large, low-cost, low-margin, high volume, self-service store that carries a wide variety of grocery and household products.

    Principles of Marketing by Philip T. Kotler, Gary Armstrong

Supermarket Explanation

A grocery store is a self-administration shop offering a wide assortment of sustenance, refreshments and family unit items, sorted out into segments and retires. It is bigger and has a more extensive determination than prior supermarkets, yet is littler and more restricted in the scope of product than a hypermarket or huge box showcase. The conventional market involves a lot of floor space, typically on a solitary level. It is normally arranged almost a local location so as to be advantageous to customers. The essential intrigue is the accessibility of an expansive choice of products under a solitary rooftop, at generally low costs. Different points of interest incorporate simplicity of stopping and as often as possible the accommodation of shopping hours that stretch out into the night or even 24 hours of the day. General stores for the most part designate enormous spending plans to promoting, normally through papers. They likewise present expand in-shop showcases of items.

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