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What is Sustainable Marketing ? PDF Download

Learn Sustainable Marketing definition with explanation to study “What is Sustainable Marketing”. Study sustainable marketing explanation with marketing terms to review marketing course for online MBA programs.

Sustainable Marketing Definition:

  • Socially and environmentally responsible marketing that meets the present needs of consumers and businesses while also preserving or enhancing the ability of future generations to meet their needs.

    Principles of Marketing by Philip T. Kotler, Gary Armstrong

Sustainable Marketing Explanation:

Practical advertising is a part of the bigger field of reasonable network advancement, a field that is characterized by the Brundtland commission of the World Commission as: Development that addresses the issues of the present without trading off the capacity of future ages to address their very own issues. Practical showcasing prompts better associations with clients through more prominent effectiveness of valuing of products and enterprises as a result of waste decrease; through available solid informal organizations and agreeable associations with different organizations loaning validity and basic reason; through battles and estimating that reflect life span got from long haul direction, insurance and improvement. By this extended clarification of the definition, supportable promoting is a sub-classification of practical advancement at the monetary and social levels.

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