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SWOT Analysis Definition and Explanation PDF Download

Learn SWOT Analysis definition in marketing with explanation to study “What is SWOT Analysis”. Study swot analysis explanation with marketing terms to review marketing course for online MBA programs.

SWOT Analysis Definition:

  • An overall evaluation of the company's strengths (S), weaknesses (W), opportunities (O), and threats (T).

    Principles of Marketing by Philip T. Kotler, Gary Armstrong

SWOT Analysis Explanation:

SWOT investigation (or SWOT framework) is a vital arranging method used to support an individual or association recognize qualities, shortcomings, openings, and dangers identified with business rivalry or task arranging. It is proposed to indicate the destinations of the business adventure or venture and recognize the inside and outer variables that are good and horrible to accomplishing those targets. Clients of a SWOT investigation regularly ask and answer inquiries to produce significant data for every class to make the device valuable and distinguish their upper hand. Distinguishing proof of SWOTs is significant in light of the fact that they can illuminate later strides in intending to accomplish the goal. To begin with, leaders ought to think about whether the goal is feasible, given the SWOTs. In the event that the goal isn't achievable, they should choose an alternate target and rehash the procedure.

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