As an Amazon Associate I earn from qualifying purchases.

What is Target Market in Marketing? PDF Download

Learn Target Market definition in marketing with explanation to study “What is Target Market”. Study target market explanation with marketing terms to review marketing course for online MBA programs.

Target Market Definitions

  1. A set of buyers sharing common needs or characteristics that the company decides to serve.

    Principles of Marketing by Philip T. Kotler, Gary Armstrong



  2. Part of the qualified available market the company decides to pursue.

    Principles of Marketing by Philip T. Kotler, Gary Armstrong



Target Market Explanation

Target advertising includes breaking a market into portions and after that focusing your promoting endeavors on one or a couple of key fragments comprising of the clients whose requirements and wants most intently coordinate your item or administration contributions. It tends to be the way to drawing in new business, expanding deals, and making your business a triumph. The excellence of objective advertising is that pointing your showcasing endeavors at explicit gatherings of purchasers makes the advancement, estimating, and conveyance of your items as well as administrations simpler and more savvy and gives a concentration to the majority of your promoting exercises. For example, assume a cooking business offers providing food benefits in the customer's home. Rather than publicizing by means of a paper embed that goes out to everybody, the cook would initially distinguish the objective market for its administrations.

Keep Learning Marketing Explanations

What is Marketing Research?

Statistical surveying comprises of methodically assembling information about individuals or organizations - a market - and afterward investigating it to ...

What is Unsought Product?

An unsought item is a result of which buyers are uninformed or are not so keen on effectively seeking after ...

What is Everyday Low Pricing (EDLP)?

Everyday low price (EDLP) is a pricing strategy provides consumers an opportunity of low pricing without the wait for sales ...

What is Market Segment?

Market division makes it simpler for advertisers to customize their showcasing campaigns. By masterminding their organization's objective market into divided ...

What is Buzz Marketing?

It is a marketing technique that creates hype on word of mouth potential regarding a particular product or service. It ...

What is Business-to-Consumer (B-to-C) Online Marketing?

Business to Consumer or B2C is marketing strategy, where selling products and services are directly linked to consumers who are ...