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What is Telemarketing? PDF Download

Learn Telemarketing definition with explanation to study “What is Telemarketing”. Study telemarketing explanation with marketing terms to review marketing course for online MBA programs.

Telemarketing Definition

  • Use of telephone and call centers to attract prospects, sell to existing customers, and provide service by taking orders and answering questions.

    Principles of Marketing by Philip T. Kotler, Gary Armstrong



Telemarketing Explanation

Telemarketing (here and there known as inside deals, or telesales in the UK and Ireland) is a strategy for direct showcasing in which a salesman requests planned clients to purchase items or administrations, either via telephone or through an ensuing eye to eye or Web conferencing arrangement booked during the call. Telemarketing can likewise incorporate recorded attempts to close the deal customized to be played via telephone by means of programmed dialing. Telemarketing is characterized as reaching, qualifying, and peddling imminent clients utilizing broadcast communications gadgets, for example, phone, fax, and web. It does exclude standard mail promoting. Telemarketing, similar to the case with phone administrators, is one of the fields known to be involved for the most part by ladies. The focal purpose behind enlisting ladies administrators lay in the way that ladies' work was viewed as a type of modest work: female telemarketers earned around one-half to one-fourth of men's wages. It was likewise featured, in any case, that ladies were more amiable and respectful than male administrators.

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