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What is Total Customer Value in Marketing? PDF Download

Learn Total Customer Value definition in marketing with explanation to study “What is Total Customer Value”. Study total customer value explanation with marketing terms to review marketing course for online MBA programs.

Total Customer Value Definition

  • Perceived monetary value of the bundle of economic, functional, and psychological benefits customers expect from a given market offering.

    Principles of Marketing by Philip T. Kotler, Gary Armstrong



Total Customer Value Explanation

All out client worth is the view of what a client is getting from a given item or administration in contrast with the price tag. A business can fabricate an incentive for a client in an assortment of ways. For instance, an organization can offer an administration plan or support bundle to help a client in keeping an item in ideal condition for whatever length of time that conceivable. This builds the conviction that the client is purchasing an item or administration with a worth that surpasses the value the business needs consequently. By structure higher all out an incentive for a given item or administration, a business builds its capacity to charge a more expensive rate for that item or administration. A client is all the more ready to pay a more expensive rate for an item with better absolute worth in light of the fact that the client does not see the consumption as a misuse of cash.

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