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Total Quality Management Definition and Explanation PDF Download

Learn Total Quality Management definition in marketing with explanation to study “What is Total Quality Management”. Study total quality management explanation with marketing terms to review marketing course for online MBA programs.

Total Quality Management Definition:

  • An organization-wide approach to continuously improving the quality of all the organization's processes, products, and services.

    Principles of Marketing by Philip T. Kotler, Gary Armstrong



Total Quality Management Explanation:

TQM is the nonstop procedure of distinguishing and lessening or dispensing with mistakes in assembling, streamlining production network the board, improving the client experience, and guaranteeing that workers are up to speed with preparing. Absolute quality administration intends to hold all gatherings associated with the generation procedure responsible for the general nature of the last item or administration. TQM was created by William Deming, an administration specialist whose work greatly affected Japanese assembling. While TQM shares much in a similar manner as the Six Sigma improvement process, it isn't equivalent to Six Sigma. TQM centers around guaranteeing that interior rules and procedure benchmarks decrease mistakes, while Six Sigma hopes to diminish absconds. Complete quality administration (TQM) is an organized way to deal with by and large hierarchical administration. The focal point of the procedure is to improve the nature of an association's yields, including products and enterprises, through persistent improvement of inner practices.

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