Two part Pricing Definition and Explanation PDF Download
Learn Two part Pricing definition in marketing with explanation to study “What is Two-part Pricing”. Study two part pricing explanation with marketing terms to review marketing course for online MBA programs.
Two part Pricing Definition:
A fixed fee plus a variable usage fee.
Principles of Marketing by Philip T. Kotler, Gary Armstrong
Two part Pricing Explanation:
Valuing technique containing a fixed (singular amount) charge that does not change with use or utilization and an extra accuse that varies of use or utilization. Suppliers of administrations including banking and money, media communications and transport normally apply two-section estimating. One motivation to set a two-section cost is to cover some client explicit fixed cost, for example, the expense of association in media communications or the expense of line rental. Two-Part Pricing (likewise called Two Part Tariff) is a type of estimating wherein purchasers are charged both a passage expense (fixed cost) and an utilization expense (per-unit cost). Instances of two-section evaluating : A cafe charges passage expense and charges for the nourishment you requested independently.
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